Contains fluoride for cavity prevention and calcium & silica for gently cleaning teeth. Dear friends, Tom's of Maine is proud to be the finest natural toothpaste for children to carry the ADA seal. We use the calcium and silica to gently clean and fluoride to help prevent decay. The natural sweetness of real fruit, not artificial sparkles and bubble gum flavors, will appeal to your child's taste, so brushing is an experience you'll both enjoy! Kate & Tom Chappell. Naturally, it works. The ADA Council on Scientific Affairs acceptance on Tom's of Maine Natural Anticavity Fluoride Toothpaste for Children is based on its finding that the produce is effective in helping to prevent and reduce tooth decay, when used as directed. This product does not contain saccharin; artificial sweeteners, preservatives, colors, or flavors; or animal ingredients. Tom's of Maine products are tested for safety without the use of animals. Made in U.S.A.