Natural dog food with added vitamins, minerals & nutrients. No artificial colors, flavors or preservatives. No corn, wheat or soy. No poultry by-product meal. Natural dog food. Simple ingredient recipe. No. 1 ingredient is lamb raised without steroids (New Zealand law prohibits the use of steroids in lamb). Natural probiotics for digestive health. Accents of sunflower oil. For all dog breeds & sizes. With fiber-rich ancient grains. We believe the best ingredients are grown as nature intended. That's why Jan, our in-house pet nutritionist, selected natural ingredients and essential vitamins and minerals to create this limited ingredient recipe. Each batch of Simply is high in protein. And it all comes together to deliver the daily nutrition your dog needs to thrive. Our Commitment: This recipe was formulated with the right amount of protein, fat, carbohydrate and essential nutrients to help support a long, healthy life. - Jan D, Beyond Nutritionist. Contains a source of live (viable) naturally occurring microorganisms. Your Pet, Our Passion. The Purina Promise: Our Promise to you is sealed inside every package - including this one. Every ingredient we source is held to our highest standards for quality, safety and the never-ending pursuit of breakthrough nutrition. Pets our passion. Safety is our promise. Progress is our pledge. Follow us at beyondpetfood.com. how2recycle.info. BeyondPetFood.com. Twitter. Facebook. We're Listening: Visit us online or give us a call at 833-8Beyond (1-833-823-9663). Learn more at BeyondPetFood.com. Every ingredient has a purpose. BeyondPetFood.com/Ingredients. Good for your pet. Good for the planet. We believe in going beyond. That’s why Purina is continuously working to take positive steps: Improving water use efficiency in our U.S. facilities. Increasing the amount of our electricity that comes from renewable sources like wind, solar and hydro power. Achieving zero waste for disposal at our U.S. facilities. Printed in the USA. Crafted in USA facilities.