In 1999, we created Luna, the first nutrition bar for women. And to inspire women to be bold and blaze their own trails, we created two breakthrough initiatives: Lunafest, our film festival by, for, and about women, and team Luna Chix, to inspire women in sport. Today we offer Luna with irresistible flavors, nourishing energy, and uncompromising ingredients as an invitation to make your own breakthroughs happen, every day. - Gary & Kit, Founder and Co-Creators, Clif Bar & Company. If you can't stop thinking about it, don't stop working for it.