Sweetened whole grain oat cereal. Natural fruit flavored with other natural flavors. No artificial flavors. Per 1 Cup Serving: 140 calories; 0 g sat fat (0%DV); 170 mg sodium (7%DV); 11 g total sugars. Gluten free. 22 g whole grain per serving. At least 48 g recommended daily. No colors from artificial sources. See nutrition facts for as prepared information. Can help lower cholesterol (Three grams of soluble fiber daily from whole grain oat foods, like fruity Cheerios cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Fruity cheerios cereal provides 75 grams per serving) as part of a heart healthy diet. Contains bioengineered food ingredients. Learn more at ask.generalmills.com. First ingredient whole grain oats. A whole grain food is made by using all three parts of the grain. Wonderfully fruity! Naturally flavored, absolutely delicious. A bowl of fruity fun. With no artificial flavors or colors from artificial sources and whole grain oats, the fun is that much sweeter for everyone. generalmills.com. how2recycle.info. We welcome your questions and comments: generalmills.com. 1.800.328.1144. Box Tops for Education: No more clipping. Scan your receipt. See how at btfe.com. Proud Sponsor of Celiac Disease Foundation. celiac.org. 100% recycled paperboard. This package is sold by weight, not by volume. You can be assured of proper weight even though some settling of contents normally occurs during shipment and handling.