For almost 70 years, we've been the original progressive choice in feminine care. Since our female gynecologists developed the first non-applicator tampon in 1950, we've always championed those women who refuse to accept someone else's standards. The ones who don't accept things at face value. The ones who do it their way, every time. The Original Badasses. o.b. organic tampons offer effective and innovative period protection for up to 8 hours* (*Overnight use. We recommend changing your tampon every 4 to 8 hours). Our tampons for women are made from 100% certified organic cotton and are free from chlorine, fragrances and dyes. The compact, applicator-free design produces less waste than plastic applicators, making it better for the environment. o.b. tampons – only what you need, nothing you don't.